Why everyone needs (good) PR

What is Public Relations? 

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It’s simple really. PR acts as a bridge between an entity/person and its audience(s). We are the middle man. We break barriers that tend to build when communication (external and internal) is lacking. We attempt to avoid crises…but our methods aren’t foolproof. 

I love the field that I am gaining an education in. It’s fast-paced and constantly evolving. There’s nothing static about public relations. We are the people who are learning the importance of a simple tweet or Facebook post. We know how to break down the Return on Investment of free platforms which allow companies to interact with loyal customers. 

I find it’s tough to be confident about the field of PR as a budding practitioner. We catch flack for our positions within companies; not many people know (or care to know) about the importance of our insight. We have to be aware 100% of the time. Meaning we have to know the positives and negatives of the internal culture of the client as well as the external variables that exist. Hindrances are often and accolades are few. 

In all honesty, that’s what motivates me. I’m determined to prove why PR is integral to a successful business or simple venture. Social media is the forefront communication. I like to think that after several classes focused on social media, I know what’s going on without hesitation. That’s just not the case, though. Again…PR is fast-paced and ever evolving. Anything and everything will change from one minute to the next. Timelines are obsolete because there are no solidified predictions. 

I’m excited to see where PR will be in 5 years. I have a feeling we will become the go-tos versus the “what do you do?” 

If I had it my way

The following passage can be used as a) inspiration, b) a means to keep me on track and motivated or c) collateral…you choose.

I didn’t know that when I decided to major in Public Relations as an entering undergrad that it would be the perfect choice for me. Honestly, my mom told me to do it. Sharon knows best, after all.

I thought PR was this ultra-glamorous lifestyle, not a professional career. (Hence Samantha from Sex and the City) Public Relations is hard, people. There is no set-in-stone route; there is no sincere formula to ensure success. Every company is different and every client is different. In the same token, the fact that no boundaries (except for the ethical kind) exist makes me all the more excited to pursue a career in a field that is so fresh.

If I had it my way, my dream job would incorporate music, public relations (social media, strategic and event planning, etc.) and social activism to create awareness and advocacy for various issues facing the world today. I’ve always wanted to leave my mark while I’m here on earth. Let’s be real–80 years of life is a drop in the bucket in comparison to how long the Earth has been spinning on its axis.

One conundrum: I want to remain completely true to myself. I want to be able to face myself in the mirror each morning and think, “I’m doing something that matters and I’m fulfilled.” 

So what is my master plan? I don’t have one. I know what kind of music I love, I know what social media tactics to be aware of, and I know what issues I am passionate about. I suppose I’ll start there. (I’ve used first person quite a bit in this post; disregard the “I’s” and say “Dinosaur” while reading this if it gets boring or redundant.)

For now, I’m going to focus on the classes I am taking that will help me refine the skills I will use in my field, I’m going to keep listening to awesome music, and I’m going to keep blowing up Twitter and Facebook feeds with articles concerning gender equality, education, etc.